Where did all the money go ???
To understand business one needs to either do business or understand business debacles ! My attempt is the later one.
Yes ! Siddartha, the man was the darling of startups, investors, IT entrepreneurs via his investments in Infosys, mindtree, bagmane tech park, kshema tech, thousands of acres of coffee estates, and his flagship cafe coffee day, popularly known as CCD. For those of us who were in college in early 2000s Bangalore, CCD was a thing ! As they said “ A lot can happen over a cup of coffee” ☕️ A lot really did eventually…. Notwithstanding the thousands of jobs the man created.
My interest in the above businesses grew as Mindtree happened behind our college in global tech park, one of the early CCDs opened in RV college of engineering in 2002 etc. Probably Mr.Siddartha’s used his social capital way too much in convincing, borrowing, cross borrowing, investing through shady transactions and many such transactions!
No one knew the extent except Mr S, regarding the extent and scale of these transactions is an enigma and hard to believe. Till date where the money to the tune of 3000 crore went is a mystery and CCD recovery as they portray in the popular media is an intelligent whitewash and makes a popular story.
( A great deal of appreciation to the Authors for doing a splendid job despite knowing the pressures they could face)

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